Last October, we wrote about a startup called Somms·ai that wanted to help music rightsholders to train their own AI models. One rebranding later, the company’s name is Musical AI, and it is launching its rights management platform officially.

It’s a bigger story now: a platform that stores rightsholder catalogues that are being licensed to AI companies; enables the latter to train their models “with access controls preventing unauthorised use or extraction”; and reports back on all generations and artist/song attributions.

“There are a few futures ahead of us; one is a future where inputs are seen as interchangeable commodities without distinct value. This is the future currently being promoted by some AI companies,” said CEO Sean Power.

“In another, arguably better future, we as humans insist that inputs are important, that music, art, ideas, words, and the human labor required to create them have value. If you value this work, then logic dictates that an attribution platform must exist. We are that platform.”